For several months, closed beta testers have been working out the bugs in Netflix Profiles, and now the platform is finally launching.
In case you’re unfamiliar with the platform, it allows Netflix subscribers to connect multiple Facebook accounts to a single account.
Before Profiles was announced, only one Facebook account could be connected. With only a single account, many users were recommending kids movies, sports shows, and other programs watched by other people in their household.
According to Social News Daily, the new platform allows for “personalized suggestions based on what they watch and rate, as well as separate Recently Watched and Instant Queue lists.”
Netflix is working to launch the platform over the next few days with some users already taking advantage of the new Profiles option.
Not all Netflix users will have access to the platform, according to Eddy Wu, Netflix director of product innovation:
“We’ll be adding additional devices like the Nintendo Wii and Android soon.”
At time of launch Netflix Profiles supports website, iPad, iPhone, PlayStation 3, Xbox 360, Apple TV, and newer Smart TV’s and Blu-Ray players.
Netflix was late to the social integration game because of an old archaic video rental privacy law. Under that law, it was illegal to share a person’s movie rental information with the general public. Hulu and other networks included social integration under the argument that users needed to opt-in to the program by sharing their Facebook and Twitter login information.
If you are still a bit confused about Netflix Profiles, here’s a video that fully explains the new setup: