A new Dubai campaign titled Your Weight in Gold is willing to pay citizens one gram of gold for every kilo they shed.
Citizens must shed a minimum of two kilos (4.6 pounds) before they qualify for the free money.
The campaign, which ends on August 16, was launched just in time for the Muslim fasting period known as Ramadan.
During Ramadan, Muslims do not eat, drink, or smoke from dawn through sunset.
Health officials in Dubai hope the Your Weight In Gold campaign will help stop dangerous overeating that can occur during Ramadan. Many citizens who refrain from food during the fasting period often overindulge when the sun goes down.
The campaign is set to pay the "biggest losers" with a gold coin worth 20,000 dirhams. That means three people via a lucky draw will receive a gold coin that is worth approximately $5,449.
Several other weight losers will share gold coins worth 200,000 dirhams.
The campaign isn't based off the honor system; instead, participants must use scales installed in public parks.
To help the Your Weight In Gold campaign succeed, dietitians will be on hand.
Organizers will also monitor participants to make sure they don't engage in any unhealthy or outright dangerous methods for shedding the extra pounds.
America isn't the only country suffering from a major obesity epidemic. Many countries who live with typically Westernized indulgence are also finding that citizens are packing on the pounds.
At the time of this story, a single gram of gold is worth $40.98.
Would you be willing to do whatever it took to receive one gram of gold for every 2.3 pounds you lost?