Verizon Wireless is preparing to launch V Cast Apps, a new app store for the companies lineup of Android based smartphones. The store will be separate from the standard Android Market with special V Cast content and matches the companies Blackberry device app store which competes directly against the Blackberry App World.
Developers can already submit their apps and Verizon is hoping for a 14 days approval to placement goal within their own app store. One advantage to the program is that billing will be added directly to a customers Verizon Wireless account, rather than through Paypal payments as is the case with Android market buyers. Verizon is also still offering the same 70/30 revenue split currently used by Google to pay developers.
According to Electronista:
A public launch date for the V CAST Apps portal has yet to be announced. The offering will initially be limited to devices running the latest Android build, v2.2 Froyo.