Beyonce was criticized this week for signing a promotional deal with Pepsi worth about $50 million. The singer’s critics said that it was hypocritical for Beyonce, who was a big part of the “Let’s Move” fitness campaign started by Michelle Obama, to support a product that many say contributes to childhood obesity.
One of the singer’s harshest criticisms came from the New York Times.
Mark Bittman writes: “Knowles is renting her image to a product that may one day be ranked with cigarettes as a killer we were too slow to rein in… From saying, as she once did in referring to Let’s Move, that she was ‘excited to be part of this effort that addresses a public health crisis,’ she’s become part of an effort that promotes a public health crisis.”
Beyonce, however, doesn’t see it that way. In an interview with Flaunt, the singer defended her choice to partner with Pepsi, saying that everyone needs a little balance.
Beyonce said: “Pepsi is a brand I’ve grown up seeing my heroes collaborate with. The company respects musicians and artistry. I wouldn’t encourage any person, especially a child, to live life without balance.”
In this case, Beyonce seems to be arguing that a hearty workout should be followed by a refreshing sugary drink.
Do you think Beyonce is being hypocritical by partnering with Pepsi? Does the new contract make the singer’s love for money a higher priority than her concern for obese children?
Regardless of your opinion, Beyonce isn’t likely to cut ties with Pepsi anytime soon. The singer is already heavily involved with the company and the new contract ties them together even tighter.
In addition to starring in a few Pepsi commercials, the company has also bought into Beyonce’s music. Pepsi will be funding some of the singer’s upcoming projects. Kind of like Jay-Z and Samsung recently partnered for his new albumMagna Carta Holy Grail.