Project Runway will not get its naked billboard shown in Los Angeles.
A provocative ad for the Lifetime reality competition was set to appear in and around Hollywood, but the Los Angeles Department of Building and Safety struck down billboard as obscene.
The Project Runway billboard features the show’s stars, Heidi Klum and Tim Gunn, dressed like 18th century royalty while they are surrounded by a group of naked models bowing down.
Some publications have pointed out a bit of hypocrisy on the part of Los Angeles in banning the Project Runway billboard. The city had already allowed billboard featuring the March 2006 Vanity Fair cover, which showed actresses Keira Knightley and Scarlett Johansson naked alongside fully clothed photographer Tom Ford.
Another ad for David Beckham’s line of underwear, one that showed the British soccer star in just a pair of briefs, was allowed as well.
The incident may be a bit of “no press is bad press” for Project Runway. The news comes just as the show returns for its 12th season, one that encourages more viewer participation. Fans will get the chance to choose a designer from a past season to compete against the contestants for the grand prize of $150,000 and support to launch their line.
Fans will also be able to submit video entries to the Project Runway Superfan Contest to win a makeover during season 12.
The stars of the show didn’t seem to broken up about the incident, In fact, Klum found humor in the Project Runway getting being banned.
— Heidi Klum (@heidiklum) July 9, 2013
Heidi Klum is no stranger to baring herself. Though she’s more than covered up in the Project Runway billboard, the America’s Got Talent judge just posted to Twitter pictures of her bare, sunburned behind.
Los Angeles hasn’t explained yet in detail why it turned down the advertisement, but the city reserves the right to prohibit anything it deems as “obscene matters” from being displayed in public.
The Project Runway billboard was set to appear on billboards, websites, bus shelters, and in magazines.
[Photo credit: Lifetime]