Various pictures are coming in from the Moscone Center in San Francisco showing the banners going up for Apple’s WWDC event starting Monday. Most sites are reporting OS X banners AND iPhone banners, but take a look at the iPhone materials in this shot
Notice is reads OS X iPhone? Now we know that the iPhone runs on a version of OS X, but to date this version has never been promoted by itself (least not that I’m aware of), but the banners are now pushing the OS X iPhone version. Part of the platform for the iPhone? a new branding exercise perhaps? or simply Apple pushing OS X as a cross-device platform for the new 3G iPhone?