Twinkies will triumphantly return to store shelves later this month. However, some of these delicious snacks will be frozen by Hostess before they are shipped to retailers.
Despite what you have have learned from watching Zombieland, Twinkies aren’t designed to withstand the test of time. In fact, the snacks will expire 45 days after they are made. In order to extend their shelf life, the company will freeze the treats before shipping them out.
However, this will only affect a handful of stores that carry the product. According to Yahoo! News, Hostess said some retailers are asking the company to freeze the Twinkies so they can date the product for freshness in-store.
Hostess explained in a statement:
A select number of retail customers — representing about 10 percent of our distribution — have explicitly requested to receive frozen product. This allows them to date the product for freshness, provides flexibility in filling their shelves, and has no impact on the quality or taste of our products. The choice is up to our customers.
If you’re worried about your Twinkies being frozen, then it’s probably best to ask your neighborhood supermarket about their shipping process. Not every location that sells the treats is asking the company to freeze the treats beforehand.
Hostess really doesn’t want you worrying too much about how its product is shipped to retailers. When you sink your teeth into one of those Twinkies for the first time in months, how it arrived at the store should be the last thing on your mind.
“When consumers are finally able to bite into Hostess products again, they will, without question, have the same delicious experience that has given these great brands their enduring appeal,” the company told The New York Post.
The statement continued, “The new ownership is absolutely committed to baking top-quality snack cakes and, in fact, is making major investments to ensure that Hostess products are as good, if not even better than before.”
Are you worried about your Twinkies being frozen before arriving on store shelves? Do you think the process could alter the taste of your favorite snack?
[Image via Wikimedia Commons]