Microsoft Bailing Out Zynga Is The Blind Leading The Blind [Op-Ed]
Microsoft’s Don Mattrick left to help Zynga succeed? That’s the blind leading the blind.
The past year has seen some pretty dismal news from Zynga, shutting down game after game due to inability to generate the necessary profit. Zynga has almost the same layoff history as Activision and EA at this point.
A recent move has left me wondering why anybody thought it was a good idea. Namely, Don Mattrick, former Microsoft executive, has left Microsoft to help Zynga. I would expect better help from someone on Sony’s end, in all honesty. Even 7-11 could help Zynga more than someone from Microsoft.
Look at the popularity of the next generation consoles, if you will, and you’ll notice that even Nintendo’s Wii U is doing better than the Xbox One in popularity. Microsoft’s fans have been jumping ship and siding with Sony after the disaster that was the Xbox One reveal in May.
Why does Don Mattrick think he can help Zynga pull out of this financial funk the company has been going through? He was the same guy who said, “Fortunately we have a product for people who aren’t able to get some form of connectivity, it’s called Xbox 360.” Is he planning on telling Zynga fans that PopCap Games also offers fun titles?
This is just a bad move on Zynga’s part, letting someone pull them out of the fire who helped with the hype surrounding the Xbox One. Zynga, do you even read the news?
As previously reported by The Inquisitr, Former Zynga CEO Mark Pincus actually said, “I’m excited to partner with Don [Mattrick] and the rest of our team to return Zynga to its leadership role in inventing and growing Play as a core human experience.”
If Zynga wants a strong leader, they need to partner with someone with a better success rate with recent developments. Xbox One is a sinking ship, and Microsoft is trying to bail water out of it so it doesn’t go under before it even sets sail. If they make it, they’re not a leader; they’re a survivor.
What was Zynga thinking? Why do they think a Microsoft executive could help them recover from a business disaster?
