We have the trailer, the stills, and now we finally have the official poster debut for the film Jobs. The biopic sees comedic actor Ashton Kutcher as Apple and Pixar co-founder Steve Jobs.
Going by the stills and the trailer released, there’s no disputing that Kutcher has an uncanny resemblance to the late, great, Steve Jobs. That said, it’s a bit mysterious to us why Open Road wouldn’t want to sell that basic fact with a more sophisticated poster.
The poster as seen below focuses on a macro-squished colorful burst which does little to highlight Kutcher’s head shot as Steve Jobs. The face is so distorted that if we didn’t know any better it could be taken as an image of Steve Jobs himself. Perhaps they were banking on that confusion all along?
Either way, it’s a bit of a head scratcher that they would go this route for the poster, seeing as Apple has a more minimalist approach in their design. We would think that they would want to follow in suit.
Regardless it’s still a toss up for the film. The trailer’s release has seemed to have override the lukewarm to cold reception the film received at the Sundance Film Festival, with most of the excitement still pushing onward for Kutcher’s transformative performance.
As far as the image goes, it’s still an exciting but brief look as Kutcher as Jobs in his later years. All of the promotion up until now focused on Kutcher playing Jobs in his earlier, more vital years. This is the first glimpse we’re seeing of Kutcher as Steve Jobs in his later years, who was known more for being the man that made Apple revolutionary.
Even if we’re a little iffy on the poster, we have to admit the tag line perched on the bottom seals our intrigue. It reads: “Some see what’s possible, others change what’s possible.”
Do you think Kutcher is going to change Hollywood’s perception of him with Jobs?