comScore has a new report out that shows Twitter doubling its global audience over the last year but saw a fourfold audience growth in Latin America during that time.
Their study found that Twitter saw an increase of 109 percent from the previous year as nearly 93 million people visited the service in June as part of Twitter’s strong gains across all global regions.
“Twitter.com has experienced an explosion in global traffic over the past year, establishing itself as one of the most-visited social networking sites across each of the five worldwide regions,” said Graham Mudd, comScore vice president, search & media. “Today nearly 3 out of 4 global Internet users access social networking sites each month, making it one of the most ubiquitous activities across the web. As more users around the world have become acquainted with connecting and expressing themselves through social media, it has created an environment where new media like Twitter can emerge globally in a relatively short period of time.”