who are you doing after Super Bowl?

Super Bowl advertising gets interesting this year, with taking a full page ad in the Super Bowl Program. proves that there is a market for just about everyhting by matching married people, or those in committed relationships who want to have an affair. established in 2001, has the clasy slogan “Life is Short, Have an Affair”. Unbelievably, the site claims to have 2.8 million members, and charges $249 for its services.

Predictably, news of the ad is stirring interest and offense, which is exactly what its supposed to do. There is no doubt the service and the website which seeks to make cheating on your partner normal, and socially acceptable is gross, but outrageous? I am not sure. Are we outraged? Do we care that a sleazy service is marketing itself to a bunch of sleazy guys? You tell us.