Dior’s confirmation of Robert Pattinson as the new face of Dior Homme fragrance touched off a general rejoicing this past week.This is only set to increase once the campaign actually lands, so what can we expect?
Following Parfum Christian Dior’s announcement that photographs for the print campaign were shot by edgy artist Nan Goldin and the television commercial has been filmed by French director Romain Garvas, more details have surfaced.
The print campaign will roll out from September 1 in multiple men and women’s titles as well as daily newspapers. The television commercial, which was shot mainly in New York, will also be unveiled in the same month and will run in 60-second and 80-second lengths.
As Dior previously revealed, the campaign will broadcast exclusively in Europe (except UK) and Asia (except China and Japan). It’s likely it will extend to the UK and America at some point, surely?
The campaign is called “1000 Lives” and the television commercial will feature English prog-rockers Led Zeppelin’s 1969 hit “Whole Lotta Love,” a neat dovetail with Pattinson’s Brit cool and a decent tune to boot.
E! News reveals the shoot, which took place in December in the ballroom of the New York City’s Waldorf Astoria, has a high art but sexy theme.
“It was a ceremony with a lot of guests dressed very fancy. There was a 6-piece formal band with violins,” a source told E!
The commercial features Rob and a woman (played by a model) who essentially crash a (society?) wedding.
“They ran through the crowd and stopped on the dance floor. Rob danced with an older lady and the girl would dance with the kids,” the source continues.
“During the scene, they were holding hands and danced a little before splitting up so Rob could dance with the older lady. The scene was that others were not amused by this—like those two were crashing a ceremony.”
Post The Twilight Saga, David Cronenberg’s Cosmopolis — which saw the 27-year-old actor garner impressive critical reviews — and having just completed filming in Australia on David Michod’s The Rover; an insight into where Pattinson is at now comes courtesy of Yves Bongarcon.
Bongarcon sat down with Pattinson for France’s SportsStyle magazine during the press junket that followed Dior’s press announcement in Los Angeles. Teasing a tiny reveal of the interview to come, Bongarcon said the actor quoted the late James Dean, saying:
“Dream as if you’ll live forever. Live as if you’ll die today,” which could be taken as either half full or half empty in light of ever-present speculation.
It’s also a peek into the mind-set of a young man who took Hollywood by storm in 2008 with the release of the first Twilight installment, became a global superstar and tabloid fixture, then turned all of that crazy on its head by stealing the show in Cronenberg’s surreal adapt of Don DeLillo’s same name novel.
Pattinson’s upcoming film slate also includes crime caper Hold On To Me with Carey Mulligan, Werner Herzog’s Queen of the Desert, although that appears to be in flux. The actor is also expected to begin filming Mission: Blacklistat some point.
Click here for leaked images from the press conference.
The countdown to the official campaign begins.
[Image via Marie Claire and Dior]