Yahoo7 Launches On Sony Bravia’s In Australia, Gives New Meaning To Shite


Yahoo7, the Yahoo/ Channel 7 Australian joint venture launched on Sony’s Bravia TV service today, and the results can only be described as giving new meaning to shite.

Despite Sony advertising for months that Yahoo7 content was available via their Bravia Internet TV service (false advertising if there ever was) late model Sony TV owners only received the option with an automatic system TV update today.

There were high hopes for the service, but from an initial review, I’m actually being light with the headline. As opposed to iView on the PS3, or shows on demand via an Apple TV (both of which are connected to my Bravia) the Yahoo7 offering is appalling.

The promise of TV shows on demand has been replaced by a near incomprehensible menu that primarily exists of clips from the morning TV show sunrise, and ads for shows Channel 7 shows. There are a few shows available, but it’s next to near impossible to work out which ones are which from the menu. Even when you can find them it’s a small selection, and doesn’t seem to include any major or popular show the network provides.

I don’t dislike the Sony Bravia internet TV setup (the review hasn’t been written yet, watch this space) but advertising shows on demand from Australia’s Channel 7 (and SBS, which still isn’t available) as a selling point, and failing to deliver is worthy of Government investigation, even if I’m not one generally in favor of Government interference.

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