Google has been told by the Federal Trade Commission (FTC) that they can proceed forward with their purchase of popular mobile ad network AdMob.
FTC officials believe that new competition in the mobile market spurred by Apple’s iAd network was good enough reason for Google to purchase AdMob and compete against the world’s most popular mobile device manufacturer.
FTC officials have been cited as saying that regardless of the Google buyout, AdMob is facing tight competition from iAd.
The move gives Google the power they need to implement all of the ad strategies for Google Android 2.2 “Froyo” that they have been discussing this week at Google I/O.
After the announcement AdMob founder and CEO Omar Hamoui said of the deal:
“We are extremely pleased with today’s decision from the Federal Trade Commission to clear Google’s acquisition of AdMob. Over the past six months we’ve received a great deal of support from across the mobile industry – and we deeply appreciate it. Our focus is now on working with the team at Google team to quickly close the deal.”
You can read Hamoui’s full blog post here.