Playboy hopes to draw new readers with centerfold Hope Dworaczyk in 3-D

Poor Playboy.

Hugh Hefner’s now almost quaint naked lady mag has seen a tremendous drop in circulation, from 3.5 million in 2006 t0 1.5 million currently. The loss of readers to internet boobs is almost certainly the cause, so Hef has a new plan to attract and retain new Playboy fans: this month’s centerfold, Hope Dworaczyk, in 3-D.

And it wouldn’t be a new Playboy initiative without some Hugh Hefner creepiness thrown in. Hef says:

“This particular picture is one example of how books and magazines are different (than computer images),” Hefner added. “You can hold it in your hands, save them, and as Dad used to, put them under the mattress.”

If you’ve made the switch from analog to digital titties, does a 3D centerfold attract you at all? Hope Dworaczyk seems to think the idea has its perks:

“It’s kind of like it says on the rearview mirror,” Dworaczyk joked. “Things may appear larger.”