A woman who claims she does “stealth marketing” for BlackBerry seems to have deflated the whole campaign by blabbing to the New York Daily News about her nightlife related marketing.
26-year-old Brooklynite Julia Royter, described by the NYDN as a “pretty girl,” says she’s part of a “covert marketing campaign” at BlackBerry to entice young men into handling and hopefully purchasing the smartphones. Royter says the company devised the honey trap wherein Royter or, presumably, some other young women, insinuate they want to date or make out with you by getting you to put your number in their BlackBerrys. But making out isn’t really what they want:
“I was with a bunch of hot girls and we would just walk into bars, whip out our BlackBerries and try to get guys to look at them by flirting,” says Royter. “We’d say, ‘Put your number in my phone and I’ll totally call you. We’ll go out on a date!’ But we just wanted them to try the BlackBerry. I definitely didn’t call anyone.”
Luckily for Royter, she’s able to completely separate her job from any related ethical concerns:
“This is an opportunity to play a flirtatious character,” she says. “It’s all pretty evil. You’ve got to be careful these days. You never know who is trying to sell you something.”
What do you think? Does this seem like a great innovation or does it make you never ever want to buy a BlackBerry because it’s mean and sexist and outright lying?