‘Man Of Steel’ On Track To Make $100 Million On Opening Weekend


Man of Steel is the first Superman movie in seven years and it is on the verge of opening tomorrow in US theaters as well as 24 other overseas markets.

The expectations are high, to say the least. The Wrap is reporting that the Zack Snyder’s film could take it at least $100 million when if flies into 4,207, 80% of which are 3D.

But Warner Bros. and their partner Legendary Pictures are toning down the hype a bit and saying that they expect the movie to take in $85 million in its debut weekend. Lowering expectation in case it doesn’t do as well as they expect it will.

This is a familiar tactic used in the entertainment world, competitors raising expectations while the subject studio keeps things leveled a bit. The tracking predicts that Man of Steel could make up to $95 million while analysts say it will hit the $105 million mark over the three days.

Warner Bros. has gone all out on its marketing campaign to promote what they hope will be their next blockbuster. They have partnered with Walmart, who is offering an early screening in the US tonight, Twizzlers has the superhero’s face as do Gillette razors.

RAM trucks have been running ads on TV and the film was one of the sponsors of the NBA playoffs. There are also action figures of the red caped man. Superman is everywhere.

Considering the film had an estimated $225 million budget, the studio is doing everything in its power to recoup that and then some. The aim is to reach the $1 billion mark, which shouldn’t be impossible to do in face of all the PR going on.

The reviews are good so far and Henry Cavill is making the rounds in talk shows morning and night promoting the film. The world premiere as well as the European premiere took place this week and he is in his home town of Jersey receiving a hero’s welcome.

Everything is set for Man of Steel’s grand opening tomorrow and if all goes well Henry Cavill will not only be playing a hero, but being one for Warner Bros.

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