The Nielsen Company’s new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.
According to the convergence panel, the heaviest users of the Internet are also among the heaviest viewers of television: the top fifth of Internet users spend more than 250 minutes per day watching television, compared to 220 minutes of television viewing by people who do not use the Internet at all.
Nielsen found that the reverse is true as well– the lowest consumers of television have the lowest usage levels for the Internet.
Nielsen also found that nearly 31 percent of in-home Internet activity takes place while the user is watching television, demonstrating that there is a significant amount of simultaneous Internet and television usage. Conversely, about 4 percent of television viewing occurs when the consumer is also using the Internet.
Now In understand why my daughter and son are not shutting off their computers even when watching TV… including me.