iPhone Trade-In : Why Apple’s New Program Could Work Wonders
The iPhone trade-in program by Apple is reportedly starting this month in hopes of matching rising sales of competitors like Samsung. Though the new deal hasn’t been announced by Apple just yet, the idea could work wonders as many customers have waited for a better upgrade system from the popular company.
The iPhone originally released in 2007, and it’s become the king of smartphones ever since. Up to this point, devices involved in the Android series like the Blackberry have struggled to keep up with the iPhone, but Samsung has started to dive into the market stronger than ever and Apple is ready to make waves of their own.
The company released the iPhone 5 in late 2012, and they’re now looking at alternative ways to keep customers while upgrading from older versions of the cell phone. According to Bloomberg, Apple has teamed up with Brightstar Corp. to run the exchange program that will entice customers, both new and old, to do an iPhone trade-in for money towards the newest version.
“This will help them sell more phones, because it will lower the consumer’s out-of-pocket expense,” said analyst Roger Entner, via Bloomberg. Entner works for Recon Analytics LLC in Dedham, Massachusetts, which is a company that helps businesses and other programs make a positive impact in the marketplace.
In iPhone’s last quarter, Apple sold 37.4 million units compared to 35.1 million a year ago, so their numbers have respectably gained momentum of late. As the saying goes, numbers tell the story, but these specifically can be deceiving as T. Michael Walkley of Canaccord Genuity Inc. wrote a report this week that named Samsung as the best selling smartphone brand in the United States.
The trade-in offer from Apple can only improve their chances of regaining their smartphone throne as it gives customers a change to get an iPhone 5 without even placing a down payment if they exchange their old phone.
Have you been waiting to upgrade due to smartphone price jumps? Well, now you have a chance to dive in as the iPhone trade-in program is expected to start this month.
