Are you ready for a whole new marketing approach for Anchorman? Paramount is certainly going there for the sequel that sees Will Ferrell reprise his role as beloved reporter Ron Burgundy. An Anchorman exhibit dedicated to the fictional News 4 anchor team will hit a Washington museum.
Newseum is partnering up with Paramount to bring “Anchorman: The Exhibit” which will feature tons of hot items that any fan of the first film will probably die to get their hands on. Soon a die hard Ron Burgundy fan will be able to look but not touch, props, costumes, and footage from the 2004 Judd Apatow produced comedy Anchorman: The Legend of Ron Burgundy.
This exhibit is said to be part of a promotional push for the upcoming release of the Anchorman sequel, Anchorman 2: The Legend Continues, which reunited Ferrell with cast mates Steve Carell, Paul Rudd and Adam McKay.
Cathy Trost, the vice president of Newseum says of the Anchorman exhibit: “For millions of viewers, the news anchor represents the authority and credibility of television news. But anchormen and women also are popular targets for pop culture laughs. The exhibit explores the reality behind the humor of “Anchorman” and tracks the rise of personality-driven news formats in the 1970s.”
In addition to famous costumes worn by the cast, Ron Burgundy’s jazz flute, and a whip which was seen used by Arturo Mendez during filming a pretty iconic fight scene, will also be on hand for viewing. The exhibit will also re-create the spiffy KVWN-TV anchor desk and news set, where museum goers can take a seat and do their best Ron Burgundy impression, and even pose for a photo op. The sounds like some good old fashioned fun to us!
“Anchorman: The Exhibit” is said to be on display at the Newseum until August 31, 2014. Anchorman 2: The Legend Continues will hit theaters December 20.