Everton Fans Backlash Leads To Badge Alteration
A furious row between Everton and their fans over the club’s new badge has lead to the Premier League side deciding to change the crest back after only one season.
Because Everton’s kit manufacturers, Nike, have already started to produce garments with the new badge the club will have to use it for the coming campaign.
The furor began because the new kit didn’t feature the club’s motto, Nil Satis Nisi Optimum. which translates from latin into, Nothing but the best.
The club’s CEO, Robert Elstone, said on Everton’s website, “Clearly the weekend’s response has meant that we have reviewed how we went about the whole of the re-design process and whilst many objectives were achieved, we recognised we missed the key part out.”
Elstone explained, “Our Chairman had demanded widespread consultation and we stopped short of that. We talked to our Fans’ Forum, our commercial partners and our experienced staff around the Club. That was not enough.”
“We want to put this right. Whilst the time-constraints of kit suppliers in particular present challenges, which inevitably means the version released on Saturday will be in operation for the 2013/14 season, we are determined to give our fans a greater say in how we represent the Club on our jerseys, at Goodison Park and across media around the world”
Elstone then added, “In advance of the 2014/15 campaign, we are turning to you to help us shape and refine the badge we’ll adopt in the future. Evertonians from all sections of the fan-base will be pulled together in a fully transparent way.”
“This group will conduct an in-depth review of all aspects of past and present Club Crests. The panel will then develop ideas and put forward suggestions to you. Evertonians will make the final decision.”
Originally, over 20,000 fans signed a petition in protest at the change, which helped the aleration to occur.
