It’s not a rhetorical question. What would you be unable or unwilling to give up for a single week? How implacable would you be on forgoing your regular cup of caffeinated coffee or abandoning your electronic universe of social media for a while? We’re not talking Lent, just a mere seven days.
A Sachs Media Group survey conducted by Mason-Dixon Polling & Research questioned 1,000 US participants, 18 to 65 and over, on what they’d be least willing to give up for a week: their smartphone/tablet, caffeine, alcohol, or sex. Responses were analyzed as a whole as well as subcategorized by political affiliation, age, and gender.
Interestingly the American consumers addiction to smartphones and tablets significantly rivaled the traditional cravings for caffeine, alcohol, and sex. Nationally people were least willing to sacrifice their coffee and smartphones; neck-and-neck at 29 percent versus 28 percent. Followed by alcohol, sex, and other. Respondents between 35 to 49 were most dedicated to the relationship with their devices.
Women as a whole ultimately preferred their coffee (34 percent) and devices (34 percent) over alcohol (20 percent), sex (5 percent), and other (7 percent). Caffeinated smartphone users were more willing to give up sex for a week, especially women 18 to 34.
Smartphones won out over sex by nearly fivefold in comparison to their male counterparts, but men in the same age demographic (18 to 34) were least likely to skip sex – shocking, right? And men as a whole were least apt to give up alcohol (26 percent), followed by caffeine (23 percent), smartphones (21 percent), sex (20 percent), and other (10 percent).
However, the older the individuals were, the less likely they were willing to give up the stimulating effects of caffeine, as those 65 and over held their coffee cups firm at 46 percent. It appears if the patent is permitted, women and people over 65 may be the key demographic for the “caffeinated toothbrush.”
Republicans preferred their electronics, while Democrats were statistically unwilling to give up happy hour. Independents held equal allegiances to caffeine and smartphones.
Critics are concerned the addiction to technology may continue to propel beyond our other desires, even needs. We’ve seen a growing number of studies that reflect statistics on men escaping their everyday stresses by immersing themselves into video games to the point of it being detrimental to their employment, relationships, and socialization. Texting rivals drunk driving in the vehicular death department. And recent research has address the possibility that children’s learning may be impacted by solely using screened devices.
Therefore, the pervasive influence of technology should be addressed, evaluated, studied – begging the question what type of relationship are you having with your phone when it is becoming increasingly more important than the one you have with your partner?
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