Well apparently the in-game ad campaign still running has cost the Obama team $44,000.00. According to GameSpot the ad was run in games such as Burnout Paradise across 10 battleground states. the full campaign started on October 6 and runs until November 3 across a total of 18 games.
So was it worth it?
This was the same question that Mike Egan asked on The Raw Feed Today and his conclusion to the question was - massive press which according to Google as of Mike's post was more than a quarter of a million pages of publicity.
Not a bad publicity return for $44G's eh.