Amy’s Baking Company has hired a public relations firm in an attempt to repair the image of a company tarnished by a Kitchen Nightmares appearance and social media meltdown this week.
On the season finale of Kitchen Nightmares, chef Gordon Ramsey walked out on the poorly behaved owners of Amy’s Baking Company. The company then came under fire via Facebook and Reddit, leading to what seemed to be an epic meltdown from owners Samy and Amy Bouzaglo.
The Facebook page for the company became filled with angry posts from customers and responses that were equally venomous.
One comment supposedly from the owners read: “You are little punks. Nothing. You are all nothing. We are laughing at you. All of you, just fools. We have God on our side, you just have your sites.
Another comment promised to bring Reddit users, Yelp users, and Gordon Ramsey to the light of God.
The comment read: “YOU DO NOT KNOW US!!! WE WILL THRIVE! WE WILL OVERCOME! WE WILL TEACH OUT CHILD EXACTLY WAHT GOD WANTS IN THEIR PATH. WE WILL TEACH THEM HOW TO FIGHT AGAINST OPPRESSORS LIKE YOU PEOPLE! WE WILL START A GENERATION OF TRUTHFULNESS AND WE WILL FIGHT TO BRING PLACES LIKE YELP AND REDDIT AND HORRIBLE PEOPLE LIKE GORDON TO THE LIGHT.”
The comments seemed almost too fantastic to be true, and that’s exactly what Samy and Amy Bouzaglo claimed. They put out a statement saying their Facebook had been hacked, and the posts were fabricated.
Whether the statement was true or not, Amy’s Baking Company is suffering from heaps of negative publicity. Hoping to overcome this, the owners retained PR firm Rose + Moser + Allyn and tried to make the best of the attention.
They planned a “Grand Re-opening” for next Tuesday with limited customers, all of whom will be screened by e-mailing the publicist.
The owners then put out a press release that stated: “[On Tuesday,] customers will be able to decide who is correct: a famous celebrity chef or the marketplace that has supported the small, locally-owned business for six years.”
That wasn’t all for Amy’s Baking Company. They promised to donate a portion of the proceeds to “a charity organized to bring awareness to cyber bullying.”