From Dusk Till Dawn series talk from Robert Rodriguez was one of the highlights of Tuesday’s El Rey Network-Univision presentation in New York.
Deadline had the (limited) details from the New Amsterdam Theater where Rodriguez made the announcement. Univision’s partnership with the El Rey Network, an upcoming English language cable channel, will make it possible.
El Rey intends to tap in to the domestic Spanish-language market with projects like the From Dusk Till Dawn series and an unnamed action series from Alex Kurtzman and Robert Orci, the team behind Fringe and Star Trek Into Darkness. Rodriguez added, “The El Rey Network is going to be the home of kick-ass entertainment.”
Univision will handle El Rey’s back-office operations, sales, and distribution. They’re also not relying completely on Robert Rodriguez to bring in viewers.
On its own, the network has plans for a Spanish-language version of Breaking Bad called Metastasis and a translation of another American hit in Gossip Girl Acapulco.
As for Dusk, we’re thinking that’s a smart decision considering the success of the horror-western hybrid in theaters and on home video. The original grossed a little more than $25 million on a $19 million budget, according to Box Office Mojo — a marginal success by any standard.
However, it boomed on home video and inspired some fairly successful direct-to-video sequels, proving the concept had life in both markets. To date, there have been three films, From Dusk Till Dawn 2: Texas Blood Money and From Dusk Till Dawn 3: The Hangman’s Daughter in addition to the original film.
Here’s a look at the first one’s trailer in case you haven’t seen it:
It’s been a great year for Univision. In spite of having to dodge an uncomfortable phone conversation with Sony over Spanish-language rights to Breaking Bad, the network has emerged smelling like a rose with two sure-to-be-successful remakes and the El Rey partnership. It also bested NBC earlier this year as the fourth-ranked network behind CBS, Fox, and ABC.
Do you think partnering with Robert Rodriguez on a From Dusk Till Dawn series is a good move for the network?