Ryan Seacrest is set to launch a new music series on Telemundo.
The Spanish-speaking show will pit established artists against one another on the small screen. The new show, entitled Superstar Showdown, has proved very successful in other markets. Telemundo is banking on the format will be popular with the network’s viewers.
Telemundo Media president Emilio Romano is hoping that Ryan Seacrest’s involvement with the music series will help draw in the talent necessary to make the show a hit. Although plans are currently in the works, the network hasn’t set a premiere date for the series.
The Spanish-speaking network has enjoyed a boost in its ratings during the first half of 2013. Romano wants to drastically increase viewership with a little help from parent company NBC Universal. Ryan Seacrest Productions’ involvement with Superstar Showdown should also help bring people to the network.
“We’ve been the underdog for so many years and we’ve been given the mission to fight and fight hard,” Romano explained to The Associated Press.
The Superstar Showdown format is simple: Two established artists compete against one another each week in a series of games and sing-offs. The audience will then vote for who they feel emerged victorious from the competition. The production company has already sold 13 two-hour episodes to Telemundo.
“Latin America has always produced incredible musicians who have influenced global pop culture. Because of this, [Ryan Seacrest Productions] has been focused on developing programming to reach the Hispanic audience for some time,” the American Idol host said in a recent statement.
Superstar Showdown isn’t the only show that will keep Ryan Seacrest busy next season. If recent reports are to be believed, then the host will have to contend with some drastic changes to the American Idol format. This might include a whole new panel of judges.
What do you think about Ryan Seacrest producing a music series for Telemundo?