May 11 Is Eat What You Want Day

Today, May 11, is Eat What You Want Day — one of those mini-holidays created to advance a specific idea or compel reconsideration of a common belief.

It seems the origins of Eat What You Want Day are not, however, a specific lament against the number of Americans who are continually on diets or talking about restrictive food regimes — rather, the “holiday” is one created by a man named Thomas Roy.

Roy and wife Ruth have (along with Eat What You Want Day) invented dozens of odd little holidays, such as Take Your Houseplants for a Walk Day (July 27) and Sneak Some Zucchini Onto Your Neighbors’ Porch Day (August 8.)

While many of those obscure holidays — such as Step On A Bee Day — have not fully caught on, Eat What You Want Day has gained a bit of traction among companies that shill items of food we may want to eat but harbor some guilt over consuming.

Entenmann’s, the bakery and maker of cakes, cupcakes and other sugary treats, has in the past used Eat What You Want Day to promote some of their carbtastic offerings — perhaps in a bid to lure Atkins’ diet followers off the wagon for a day of cakeanalia.

Over on Twitter, brands and users are discussing Eat What You Want Day, such as Baskin-Robbins:

… and Applebee’s:

… and Dunkin-Donuts:

… and delivery network Seamless:

… and Dr. Pepper:

… and Carl’s Jr.:

Are you planning to go off the wagon for Eat What You Want Day?