Do you want a free meal this weekend? Hooters is offering free food to moms this Mother’s Day.
According to USA Today, the breastaurant will be giving away a drink and a free entree, up to $10, to moms this Mother’s Day.
Hooters, which has been in business for 30 years, is trying to change up its image and attract more women to the restaurant
Dave Henninger, chief marketing officer at Hooters, said: “It’s not as diabolical as you think … We know you don’t think of Hooters as a typical place to take Mom, but we want to make it more appealing for Mom to come in.”
NBC reports that the restaurant has made some progress with women over the last few years. In 2011, just one in four customers were women. Since then the restaurant has re-worked its menu, adding a few more salads, and now boasts one in three women customers.
Hooters is expecting to serve about 20,000 moms on Mother’s Day this year but Robert Thompson, the professor of pop culture at Syracuse University, is doubtful.
Thompson said: “For a woman to walk into a place called Hooters that new Cobb salad had better be awfully good.”
Yahoo Finance notes that Americans are expected to spend nearly $21 billion, or $168.94 per mom, this year on Mother’s Day. Of course, you can drop that total down to $158.94 if you decide to treat your mom to a meal at Hooters this weekend.