Kat Von D Defended 'Offensive' Lipstick Names

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Rebecca Cukier

Kat Von D, currently front-page news as she announces the closure of her famous L.A. tattoo parlor amid a planned move to Indiana, has fans digging through her past with a fine-toothed comb. The 39-year-old tattoo artist, model, and singer is leaving Los Angeles for the Midwest, and it won't be the first time she's leaving something behind.

In 2020, Kat sold her Kat Von D beauty brand amid a series of scandals, one of which involved the controversial name choices for her lipsticks.

Sold Her Beauty Brand

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Scroll for photos. Kat Von D made Insider's headlines for unusual reasons in April of this year. The media outlet reported that KVD Beauty was actually doing better financially without its founder and CEO in the driving seat. The brand could "now actually become inclusive, sustainable, and trustworthy," Insider stated.

Kat wound up selling her shares of her brand to Kendo in January of last year, stating she could no longer juggle motherhood and her various business ventures fully while still being the company's main cog.


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Controversial Lipstick Names

Kat, who jumped into beauty with Sephora collabs back in 2008, faced flack for her choice of lipstick names, ones seemingly deemed inappropriate. In 2013, her brand released "Celebutard," with "Underage Red" coming two years later. Per Insider, the names were both "offensive" and "controversial."

"At the end of the day, it's just a f---ing lipstick." Von D reportedly wrote on Twitter as she responded to backlash and "refused" to apologize [or] sacrifice" her "integrity and creative freedom." See the move details below.

Closing Famous Tattoo Parlor

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Taking to Instagram this week to announce her move, KVD told fans: "As some of you know, we recently purchased a beautiful home on a bit of land in rural Indiana, and the more time we spend out there we realize we feel more at home there than we do here in LA."

She added that after "much thought, we have decided we will permanently be moving to Indiana at the end of this year. We plan on selling our beautiful home here, and I will most likely open a private studio in Indiana once we are done with the house remodel there."

Made 'No Sense' To Keep It Open

The Mexican-American, born Katherine Von Drachenberg, continued:

"This means that, sadly, I will be closing my beloved tattoo shop @highvoltagetat here in West Hollywood on Dec 1. I didn’t think it would make sense to keep it open if I wasn’t present, and aside from coming back to work on music with my band, we don’t plan on returning to LA very often."

The edgy "Goodbye California" photo also encouraged fans to "come and get tattooed by one of my talented fellow artists in the month of November!"