‘Django Unchained’ Takes Top Slot On Home Video Market

Django Unchained may be out of theaters, but it continues to reign supreme on the Rentrak sales charts for home video in Blu-ray, DVD, and video-on-demand (both rentals and sales).

On Tuesday, the company released data for the week of April 15 through April 21 (April 14 to April 20 for disc sales), and revealed the Quentin Tarantino western starring Jamie Foxx and Christoph Waltz as pitching a shutout across the three main categories.

In the movies on demand category, it was backed up by the comedy This Is 40 at number two and Steven Spielberg’s historical drama Lincoln at number three. For disc rentals, Life of Pi and The Hobbit: An Unexpected Journey took numbers two and three, respectively.

The Hobbit also retained number three for disc sales, but was unable to usurp The Bible mini-series from the number two slot.

The numbers track only one week of release for Django Unchained, which hit all three markets on April 16. It will be interesting to see how the homage to classic 1970s spaghetti westerns will perform in future weeks, but given a strong critical and box office reputation the Academy Award-winning flick should be safe for some time to come.

While Box Office Mojo didn’t have the specific data to make it official, we think it’s safe to say that the $420 million in worldwide box office (on a budget of $100 million) that the website did report is enough to make the film the most commercially successful western of all time.

It’s certainly the highest-grosser for Quentin Tarantino, whose previous seven films came nowhere close. (Inglourious Basterds, at $321 million is the closest.)

All of this in spite of drawing criticism for frequent use of the N-word and a rebuke from Spike Lee.

And if that’s not enough to convince you to pick up/download a copy today, here are some six-second reviews:

Have you seen Django Unchained yet? What will you be watching on VOD, Blu-ray, or DVD this weekend?