Rejoice! McDonald’s may serve their breakfast menu all day, every day at some point in the near future.
The fast food industry is changing quickly, and McDonald’s is doing everything it can to stay in the lead. Tons of changes are coming to McD’s in the near future, but 24/7 breakfast might be the most appealing.
In a wide-ranging interview with CNBC, McDonald’s President and CEO Don Thompson talked at-length about new options the fast food chain is considering. When asked if all-day breakfast could happen, Thompson hinted that it wasn’t out of the question.
“Yes, we would consider it,” Thompson said, adding, “We have the focus on our existing menu, but we have looked at breakfast across the day. We have it in some markets around the world.”
He also said that they were looking at “innovative ways” to expand breakfast hours. “I think we’ll be seeing some of those things in the near future,” he teased.
Other new things on the way for McDonald’s include delivery services, which they are testing “in a big way” in densely populated area in the U.S. as well as other countries. According to Thompson, “delivery is a big, big opportunity, particularly in areas where you don’t have drive-throughs.”
Burger King started offering delivery in Washington D.C. early last year, and has since expanded to Chicago, Houston, Los Angeles, Miami, New York City and San Francisco.
They’re also thinking of implementing a potential customer “rewards loyalty program,” with Thompson admitting he “loves the idea,” adding, “we might see something like that in the future.”
McDonald’s is also angling for the “millennials,” or digital age customers who prefer healthier options and more complex flavors. Thompson says that new items like the wraps and smoothies are meant to answer these demands.
“Tastes have been changing and it’s just that we as McDonald’s have continued to evolve,” Thompson said.
Would you be excited to have McDonald’s breakfast any time during the day?