Dua Lipa Goes Topless For New Pepe Jeans Ad Campaign

Fabio Magnocavallo

Dua Lipa took to Instagram to update fans with some new photos of herself. The British singer has launched her third clothing range with Pepe Jeans and has done an eye-catching, black-and-white shoot to promote the fashion brand.

In the first shot, the "Don't Start Now" hitmaker was photographed in profile and went completely topless, covering her breasts with both of her hands. The two-time Grammy Award winner is a fan of body art and showed off a few of the tattoos inked on her body.

Lipa wore a pair of jeans, and she kept her wavy, brunette hair down for the occasion.

The songstress gazed directly in front of her, showcasing her gorgeous jawline while posing in front of a plain backdrop.

In the next slide, the entertainer posed on her knees in a striped, long-sleeved crop top that displayed her toned midriff and high-waisted jeans. She went barefoot for the pic.

Lipa parted her legs and raised one arm above her head. She stared directly at the camera lens with a fierce expression.

In the third frame, the 25-year-old dazzled in a short, shimmery black dress that fell above her upper thigh. Lipa kept her nails short and crossed her arms over her chest.

For the fourth and final photograph, she rocked a short-sleeved T-shirt with white text across the front that read "NOBODY WANTS TO DANCE" in capital letters. Lipa wore another pair of jeans for the snap and accessorized with a necklace and rings from Bea Bongiasca.

Lipa credited photographer Chris Colls, fashion stylist Lorenzo Posocco, makeup artist Samantha Lau, hairstylist Lucas Wilson, and nail artist Mei Kawajiri.

In the span of 25 minutes, her post racked up more than 300,000 likes and 1,400 comments, proving to be very popular with her 53.5 million followers.

"Who wants to give me at least one thing from this collection?" one user wrote, adding the heart-eye emoji.

"U are so beautiful," another person shared.

"YOUR SIDE PROFILE UGHHHH," remarked a third fan.

"LITERALLY THE PRETTIEST BABY WOW," a fourth admirer commented.

Earlier this month, Lipa released the music video for her new single, "Levitating." As previously reported by The Inquisitr, she posted a number of behind-the-scenes images from the set.