Sony finally admits: PSP Go was overpriced


The PSP Go: nobody wants it. In every region, Sony’s downloadable-games-only handheld is selling in pitiful numbers. Not because a console that will only play downloadable games is a totally terrible idea (it isn’t!), but because the PSP Go is priced way too high.

Consumers evidently think so, anyway (because nobody’s buying it), retailers probably agree (because they aren’t selling any and have already slashed prices in a bid to move stock), and now – FINALLY – Sony thinks so.

Speaking to IndustryGamers, Sony America big cheese Rob Dyer reflected on the PSP Go’s first five months thus:

“Yeah, I think the higher price point didn’t help matters any either. So we’re going back and re-communicating, and I’m sitting here looking at multiple decks on what we’re going to do this year. You’ll see a lot of things coming out from us to better educate and inform the consumer. All I can say is watch this space, because we’ll have answers to those questions.”

Halle-bloody-lujah, they’ve finally listened. Does this mean a price cut is Go in 2010? Probably. Will that rescue the PSP Go from an unedifying death in the near future? Probably … not. After all, a lot of damage has already been done to the Go’s reputation, and a price cut may not be enough to convert many people after all this bad press.

If Sony can learn something from this for the future and launch a digital downloads-only console the right way, I’d say that’s a lesson worth learning.

[Via IndustryGamers]

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