Gigi Hadid unveiled a new billboard ad for Calvin Klein on her Instagram feed Friday and followed it up with another update on Saturday. This update included a black-and-white snap of the model wearing a baggy sweater and tight boxer briefs and a pic of the billboard.
The first photo in the series was the original photograph used for the billboard. It showed Gigi laying on her side with her upper back resting on a bed that was low to the ground. Her feet were on the ground and she propped up her right knee as she hid her hand under her top.
Gigi had her eyes closed and she smiled softly. She wore her hair down with a few locks covering the side of her face. The backdrop was completely blank and well illuminated, and the focal point of the shot was definitely the model's toned abs and legs.
The sweater featured the brand name on the front and the briefs featured a checkered pattern with a thick, white waistband.
The second part of the series was a picture of the same image on a billboard on top of a white building. The photo was cropped by her left hip and featured the Calvin Klein name in the bottom right corner. The image for the printed ad appeared to be a brighter tone than the original. The pic of the billboard was taken on a sunny day with clear skies.
Gigi tagged Ronnie Fieg and a brand called Kith, which apparently did a collaboration with Calvin Klein, in the photo.