A bizarre new internet craze called "The Condom Challenge" is sweeping across the world wide web, but doctors and experts have revealed that it is actually deadly.
The task involves unraveling a condom on camera, pushing it up your nose and then snorting it, before then gagging it back through your mouth.
Dozens of youngsters have now started to post videos of themselves doing this to Youtube, and commenters have been quick to condemn those involved for their actions, with one writing, "Why the hell would people do something so stupid?"
Another added, "Sheer stupidity. This is sick and disgusting." But a doctor has now revealed that it is actually extremely dangerous.
Doctor Carol Cooper told The Sun, "It's shocking and incredibly stupid. The nose is connected to the back of the mouth - it's also connected to the airwaves. There's every possibility something you push up your nose will end up in your windpipe, or in your lungs. With potentially fatal results."
Apparently these videos first started to appear back in October 2012, but over recent weeks, more and more teenagers have started to try the challenge themselves. One fan even did so with Taylor Swift's song, "22," on in the background, which simply added to the creepiness.
Earlier this year the internet craze known as "Naked in the snow," swept the country, after 40-year-old Leanne Myers decide to pose next to a snowman for amusement. This trend then went viral as a result of her bravery.
"I really did just think it would be a bit of fun, to provide a bit of a giggle for maybe 50 of my friends and neighbors in the village, but on Saturday night it really took off," remarked Myers back in January.
"My husband and I went out on Saturday to the club in the village and a lad said, 'Hi Leanne, I didn't recognize you with your clothes on.' That's when I knew it had gone a bit further than that," added Myers.
What do you think of the latest internet craze?