The CW Pulls ‘Cult’ From Schedule

The CW has pulled its freshman drama series Cult from its schedule.

Cult follows a blogger named Jeff (Matthew Davis) and Skye (Jessica Lucas), a production researcher on the popular crime series Cult. The two investigate fans of the series, who could potentially be recreating crimes from the show.

The series, which has failed to draw break 1 million viewers in its first seven episodes, was sent from Tuesdays to Fridays after the first two episodes pulled a dismal 0.3 rating in the key 18-49 demographic. The schedule change only pushed the ratings down further, with the first Friday night episode drawing only 0.68 million viewers (down from 0.82 million for the previous episode).

The last two episodes posted the lowest numbers of the season, with the March 29 episode drawing 0.54 million viewers, and the April 5 episode drawing 0.62 million viewers.

Sources told Deadline that the series is definitely not returning to the CW, although the remaining six episodes could possibly end up being aired online. The network will run a repeat of The Carrie Diaries in Cult‘s place on April 12. On April 19, an encore of the reality series Oh Sit! will air in its timeslot.

The CW did not officially cancel the series, but creator Rockne O’Bannon pretty much confirmed that the show was finished. O’Bannon wrote on Twitter:

Matthew Davis, who tweets under the name Ernesto Riley, also posted his disappointment about the series being pulled, although he didn’t resist taking a stab at the network first.

Good news Cult fans!Cult has been renewed for the next ten season due to its brilliant marketing campaign!Good job everyone

— ErnestoRiley (@ErnestoRiley) April 10, 2013

All joking aside, thank you to all who watched. It was a wonderful learning experience, and exciting misadventure.On to bigger the better!

— ErnestoRiley (@ErnestoRiley) April 10, 2013

Thank you again everyone for your outpouring of support. But don’t feel bad. With every end there is a new beginning ;)

— ErnestoRiley (@ErnestoRiley) April 10, 2013

Are you disappointed that Cult has been pulled from the CW’s schedule?