The marketing seems to be rolling rather nicely with the apocalypse comedy This Is the End. Rogen’s directorial debut seems to be looking more promising with each exclusive look. From the teaser trailer released in winter to the excellent red band trailer released on April Fools’ This Is the End looks like it’s going to be the comedy of the Summer.
It’s refreshing to see some comedy into the apocalyptic genre, especially seeing as our last taste was the horrid Battle: Los Angeles. This Los Angeles battle proves to be an extreme different take, cemented in smart stoner comedy from the Apatow generation. From what we’ve seen so far the self-satirical versions the actors have taken on beg the audience to take the previous gloom and doom tone of the genre and throw it out the window.
The new clip for This Is the End sees its stars and longtime collaborators James Franco, Seth Rogen, Jonah Hill, Danny McBridge, Jay Baruchel and Craig Robinson stuck in Franco’s house in full apocalyptic flux. The actors are hovered around Franco’s wide screen TV flicking through the unfolding events until they lose the signal, and that’s when the back and forth kicks in.
Baruchel suggests they should all go back to Seth’s house and implies he would rather die in Seth’s house than James Franco’s. Hill, of course counters, rather arrogantly that all of them are just as big as George Clooney and will be saved when they start evacuating famous celebrities. It’s something they’re all thinking, but Hill who at times has played characters who often make delusions of grandeur statement, it seems to fit his persona.
Here’s the synopsis for This Is the End:
“The comedy This Is the End follows six friends trapped in a house after a series of strange and catastrophic events devastate Los Angeles. As the world unravels outside, dwindling supplies and cabin fever threaten to tear apart the friendships inside. Eventually, they are forced to leave the house, facing their fate and the true meaning of friendship and redemption.”
Looks like the apocalypse will be a good time this summer. What are your thoughts?