Actress Priyanka Chopra, who has starred in hits such as Baywatch and television show Quantico, was recently slammed by fans after the actress posted support for the Black Lives Matters movement. Followers were quick to call the actress a hypocrite due to her previous history of advertising skin lightening creams.
According to NBC News, the Bollywood star first started getting pushback after posting a graphic to Instagram that referenced George Floyd. In her accompanying caption, Chopra wrote about the need to “end this race war” and discussed the “work to be done” on a global scale.
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There is so much work to be done and it needs to starts at an individual level on a global scale. We all have a responsibility to educate ourselves and end this hate. End this race war here in the US, and around the world. Wherever you live, whatever your circumstances, NO ONE deserves to die, especially at the hands of another because of their skin color. On May 25th, George Floyd was pinned down by the neck by a Minneapolis police officer and died. He laid there, fighting for his life, struggling to breathe, and other officers just stood there and watched. The officer has now been charged with murder. George, I am praying for your family. ❤️ Text “FLOYD” to 55156 and sign the petition. #JusticeForGeorgeFloyd
Though the picture received around 443,000 likes, it also received number of rebuttals in the comments.
“Weren’t you the face of Garnier’s fairness cream advert? Bet you made a good sum by feeding into anti-blackness,” wrote one outraged user.
Others chimed in with similar comments.
Many Indian men and women have resorted to using creams to lighten their skin. Though companies have started to shy away from overtly calling their products “whitening” serums, they nevertheless promote the same message by using euphemisms, such as “fairness.”
For example, a commercial that Chopra starred in promised users a “pinkish, white glow” (per Metro UK).
Chopra is not the only Indian celebrity to face criticism for encouraging racial equality despite promoting whitening creams. Another celebrity who faced the wrath of social media was Disha Patani, who proclaimed that “all colours are beautiful” despite being the face of Pond’s “Fairness” BB cream.
Bollywood stars Deepika Padukone and Sonam Kapoor also faced backlash after posting content relating to anti-black bigotry.
Moreover, it was not only social media users who voiced their criticism. Fellow Indian actor Abhay Deol wrote a poignant message about addressing India’s problems.
“Now that ‘woke’ Indian celebrities and the middle class stand in solidarity with fighting systemic racism in America, perhaps they’d see how it manifests in their own backyard?” he wrote in one post on Instagram.
In another, he posted a picture that read “do you think Indian celebrities will stop endorsing fairness creams now,” while also adding graphs that have shown the growing popularity of the lightening products, likely due to celebrities’ endorsement of their use.
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Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”. Most brands no longer want to be associated directly with being termed as 'fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too. The hunt for fairness: Neutrogena fine fairness: Could not locate it on their global websites but it is available on Amazon and other sellers:https://www.amazon.in/Neutrogena-Fine-Fairness-Cream-SPF20/dp/B00BSPOXMW/ Ponds have a white beauty range: The range includes products like anti-spot fairness cream which is available on affiliate websites like Amazon and Nykaa. On their own website could locate just the White beauty cream. https://www.ponds.com/ph/products/collection/white-beauty/day-cream-for-normal-skin.html* Loreal white perfect day cream: Apparently reduces the melanin level in the skin, gives a rosy appearance to your skin and is suitable for all Indian skin types. "reduce skin darkening and boost anti-spot whitening for a brighter & younger look"https://www.lorealparis.co.in/products/skin-care/day-cream/white-perfect-clinical-day-cream/ Recently, Procter & Gamble skincare brand Olay announced that it will no longer retouch skin in its advertising by 2021 because it reflects an idea of beauty which is almost impossible to achieve. The statement was made during an event in New York. In March 2019, Olay also came up with a creative campaign #FaceAnything with @masabagupta @kubbrasait , @lilly, @bikewithgirl and @_payalsoni_ #Fairandlovely #prejudice #racism #fairskinobsession #fairnesscreams #kalagora #flawlessskin #hdglow #whiteness #complexion #skintone #shades #pearlextracts #microcrystals #ayurveda
Chopra, who is married to Nick Jonas of the Jonas Brothers, has not yet replied to any comments concerning her contract with Garnier.
However, the Isn’t It Romantic actress is far from the first famous face to show support for the George Floyd protests. For example, Madonna recently attended a march, despite being on crutches, as was previously covered by The Inquisitr.