Disney has announced that it is rolling out a line of cloth face masks featuring designs inspired by everyone's favorite franchises and characters, USA Today reported. The masks are for personal rather than medical use, so they're perfect for kids, as well as their parents, who have to adhere to the Centers for Disease Control and Prevention's guidelines by wearing face masks in public. The new product features characters and logos from the Disney, Pixar, Marvel, and Star Wars franchises.
Edward Park, Senior Vice President of Disney Store and shopDisney, said in a Disney Parks blog post that the company hopes the masks will make it easier for families to follow safety protocols when they head out.
"We realize this is a challenging time for families and wearing any type of mask can be daunting. Our hope is that Disney's cloth face masks featuring some of our most beloved characters will provide comfort to the families, fans and communities that are so important to us."Disney also announced that the cloth masks were part of their effort to contribute to coronavirus relief efforts, per CNN. The company stated that $1 million of the profits from the sales of the product would be donated to a humanitarian organization called MedShare, which provides needy communities with medical supplies and protective equipment.
In addition to making a monetary donation, Disney will be working with MedShare to distribute 1 million of the masks to children and their caregivers who are living in underprivileged areas.
MedShare CEO and President Charles Redding discussed how the entertainment giant's contributions will benefit these communities in a post about the donations.
"Their contribution of one million Disney cloth face masks will be provided to families in underserved communities and organizations working to limit the spread of COVID-19, while their monetary donation will be used to support the medical community's ongoing efforts to provide lifesaving care to those who need it most," he said.
The masks are currently available for pre-order on the shopDisney website, according to CNN. A four-pack costs $19.99, and they come in sizes small, medium, and large, so every member of the family can get a mask that fits their face and style.
The four packs are grouped by themes -- Toy Story 4, Avengers, Star Wars, and Mickey and Minnie masks, to name just a few -- allowing parents and caregivers to also choose the themes they like best and get four masks designed around them.