Kim Kardashian will join several models, designers, and influencers for fashion editor Carine Roitfeld’s upcoming virtual fashion show.
Roitfeld announced her CR Runway fashion show will continue in spite of COVID-19 canceling the physical event. The event will be the second runway show from Roitfeld, and will be titled “Fashion Unites.” CR’s inaugural event took place back in June 2019.
According to People, the remote show is in partnership with the amfAR Fund to Fight COVID-19. The nonprofit has worked to fund AIDS research and HIV prevention, in addition to helping those affected by the coronavirus pandemic. Fashion lovers all over the world will be able to watch the event through CR’s website, which will have a livestream of the program on Friday, May 1.
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@carineroitfeld is bringing CR Runway back for a great cause. CR's editor-in-chief is collaborating with @amfar for Fashion Unites, a global charitable event against COVID-19 that will stream on @youtube on May 1, 2020. Learn more about the virtual fashion show—which stars CR girls @kimkardashian, @karliekloss, @ambervalletta, @irinashayk, @ashleygraham, @halima, @haileybieber, and more, and is hosted by YouTube’s Head of Fashion and Beauty @derekblasberg—in link in bio. #CRrunwayxamfAR #FashionUnites
The charitable runway show, inspired by Roitfeld’s esteemed magazine, CR Fashion Book, will last for approximately 30 minutes. Derek Blasberg, who is the head of YouTube’s beauty and fashion content, is slated to host. In addition to Blasberg, several top names, including Kim Kardashian and Ashley Graham, are expected to be a part of the show. Kardashian, along with designers and editors Alexander Wang, Virgil Abloh, and Diane von Fürstenberg, will share a few words for the audience during her segment.
As for Graham, she will join peers Hailey Baldwin Bieber, Adriana Lima, Joan Smalls, Amber Valletta, Winnie Harlow, Irina Shayk, and several others as the virtual models for the event. Each model will wear their own clothes for the runway show. Roitfeld will style all of the models prior to the show’s premiere.
“In times of great uncertainty, it is even more important that we support one another, with material efforts and also with our voices, actions, talents and common joys and passions,” Roitfeld said of the digital fashion show. “It is also important to me to keep going and moving forward. With so many lives disrupted and reshaped, I wanted to embrace creativity as a way to inspire and unite everyone and contribute to the fight against COVID-19 in that way.”
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Thanks to @gisele I’m joining the #AllinChallenge to help keep people fed and healthy during this time. Join me me and my sisters for lunch while we film the new season of Keeping Up with the Kardashians. Go to https://allinchallenge.in/kkw to donate whatever you can – every dollar counts – and one person will be selected at random. 100% of proceeds will go to relief efforts through @nokidhungry, @mealsonwheelsamerica, and America’s Food Fund which benefits @feedingamerica and @wckitchen.
Kardashian shared how “honored” she is to be a part of the unique modeling experience. Although she hasn’t made a statement regarding her appearance, she has been using her influence to spread several messages about COVID-19. To help keep people in need of food during this time, the reality star encouraged her fans to donate to food relief programs like Meals on Wheels and Feeding America. She further shared that she will randomly select a donor to appear with her and her sisters on their show, Keeping Up with the Kardashians.