eBay believes it can demolish industry expectations by 2015. The internet commerce giant believes its redesigned website and shift towards traditional retail sales can help it reach $110 billion in sales by 2015.
The company believes that much of its new sales will be experienced in developing markets, which are taking to the internet environment en masse.
According to Bloomberg, the company’s current model should allow eBay to pull in between $21.5 and $23.5 billion in 2015. Analysts had placed eBay’s total for 2015 at $21.4 billion.
eBay CEO John Donahoe has put the commerce site on a path towards success. Recently eBay added new features such as mobile applications and local-shopping tools. Those tools have resulted in a share growth of 75 percent since Donohoe took eBay’s reigns from Meg Whitman in 2008. In 2012, Donahoe helped lead eBay towards 21 percent sales growth.
In its financial report, eBay predicts that 25 percent of its users will be based in developing markets by 2015. eBay’s recently rolled out Russian website saw a 75 percent increase in usage through 2012. The company also runs outlets in China and Latin America, which along with Russia operate under a separate division from eBay.
eBay’s growth in developing countries has come at a time when the company has not yet rolled out native-language sites for those markets. eBay says it is working on native language sites and improving shopping logistics in its developing markets.
The one constant at eBay appears to be its lack of a constant. The company launched a new Pinterest’esque layout for shoppers, launched what it believes is better pricing for sellers, and has worked to draw in new demographics through various campaigns.
The real question now will be whether or not eBay can convince users to gravitate from Amazon and its $79 Prime program, which offers free two-day shipping and unlimited movie and TV show viewing along with monthly book rentals.
Has eBay’s recent changed drawn you back into the website or do you shop elsewhere for your online goods?