Juul Plans To Include Bluetooth Features On Their New Devices To Discourage Underage Use

Helen Storms

Juul recently released its plan to include Bluetooth features on future vaping devices to help prevent them from getting into the hands of young users.

Essentially, the Juul would have to be in close enough proximity to a smartphone so that it could sync up to Bluetooth and users can take a hit. The vaping giant claims that the device would lock automatically if not in use or out of reach of a connected smartphone, according to the Richmond Times-Dispatch.

This upgraded device, which is already in testing, would collect some data from the person using it. The customer would be able to access information regarding their usage of the product digitally to help them monitor their vaping habits. This monitoring would also be used to help "combat unauthorized use," the company says.

There would be a process necessary in order to become an authorized user. It would involve a customer entering their birth date, name, contact information, and their official identity document number. All of this would have to be electronically accepted and the actual Juul would have to connect through Bluetooth to the authorized device in order to be used.

As farfetched as it may seem that this sort of technology may keep these devices out of the hands of young vapers, it could arguably be described as a last-ditch effort to keep these products on the market. Due to the government's efforts to combat underage vaping, Juul is a huge target as a perceived public health threat.

"We are committing all necessary resources to submit a scientifically rigorous PMTA designed to provide FDA with the science and evidence needed to assess the role our products can play moving smokers away from cigarettes, while combating underage use."

"A so-called flavor ban that exempts menthol and vape shops is no ban at all. Unfortunately, the Trump administration caved to industry lobbying pressure and decided to prioritize politics over people's health," said New Jersey Democratic Rep. Frank Pallone Jr.