Channing Tatum’s White House Down has been much talked about for months now. Despite the buzz its creating and the film’s July 28 release date, we haven’t had one single trailer or even a teaser from Columbia Pictures. It was an odd move considering it’s a no-brainer to release at least teaser spots to gear up for a big summer release.
That all changed yesterday with the release of the very first trailer for White House Down. Perhaps the push was the surprise success of another White House film Olympus Has Fallen.
One look at the trailer and it’s easy to believe that the “popcorn movie” we were expecting might have been severely underestimated. While everything that has been said about White House Down led us to believe we would see Sexiest Man Alive Channing Tatum jumping through hoops to be the next John McClane, going from the trailer this is not the case. The trailer took on a chaotic post-9/11 chill, and while explosions are plenty, the trailer went full throttle to emphasize the terror one feels when under attack.
In the official synopsis for White House Down the plot reads as:
“Capitol Policeman John Cale (Channing Tatum) has just been denied his dream job with the Secret Service of protecting President James Sawyer (Jamie Foxx). Not wanting to let down his little girl with the news, he takes her on a tour of the White House, when the complex is overtaken by a heavily armed paramilitary group. Now, with the nation’s government falling into chaos and time running out, it’s up to Cale to save his daughter, the president, and the country. ”
In addition to the new trailer, Columbia Pictures also released a promotional poster of star Channing Tatum looking every bit like the action star he’s been building to become.
One question remains is if we’re ready for another White House film. if Olympus Has Fallen continues to do extremely well at the box office, then Emmerich’s White House Down may be in trouble. However, we’re willing to bet the mass appeal Channing Tatum has help the film into a steady box office number.
Watch the trailer for White House Down: