Amazon enters the gaming business by acquiring Reflexive

Amazon has acquired Orange County based games company Reflexive for an undisclosed sum.

Founded in 1997, Reflexive has developed 15 games for the PC, Xbox 360 and Mac, and offers flash based games through their Reflexive Arcade website. In 2005, Reflexive’s Wik and the Fable of Souls won 3 awards at the 2005 Independent Games Festival.

Founder LarsBrubaker noted in a post on the Reflexive website that the acquisition will given the company better access to Amazon’s distribution channels:

It means we’ll be able to expand our distribution network to include Amazon’s amazing distribution channel. With Amazon we will bring a huge new group of customers into play.

Ållen Stern at Centernetworks notes that gaming is still a hot vertical today, and it’s a great space to be in.

(with help from Wikipedia)