Selena Gomez fans are excited about her latest project. The 27-year-old superstar singer has announced the launch of her first-ever makeup line, Rare Beauty.
Selena, who recently went make-up free when signing fan copies of her new album, Rare, teased her new endeavor on Instagram Live, according to Elle. The "Love You Like a Love Song" singer told fans that her beauty line, Rare Beauty, will be available online and at Sephora stores this summer, including Sephora counters located inside of J.C. Penney department stores. Selena described the project as "really exciting and very special" to her.
"This is something I started working on two years ago," Selena told her 167 million Instagram fans. "I found the right partners and the right team…and it's important to me because I wanted to make a brand where you feel comfortable"
The singer added that Rare Beauty will not just be a brand but will be "a lifestyle."
"I want girls and boys and men and women to feel comfortable. It's meant to be enjoyed, it's very special. We are not meant to look like everybody else, we're meant to look like ourselves," Selena explained of Rare Beauty.
In the announcement video, Selenators got a peek at lipstick shades, eyeshadows, and other products from the Rare Beauty line. An Instagram account has already been created for the brand, which will be sold exclusively at Sephora stores in North America, with plans for a global expansion later.
Selena also told her fans she wants them to help her "build" the Rare Beauty brand.