Akamai acquires acerno for $95 million in cold cash

Akamai Technologies has signed a definitive agreement to acquire acerno for approximately $95 million in cash.

The acquisition of acerno, a unique online co‐operative of shopping and purchase data for enabling more relevant online advertising, is expected to enhance Akamai’s Advertising Decision Solutions, a new service that will enable online advertising businesses to boost the performance of their online marketing investments by driving advertising decisions based on relevant audience segments.

“Akamai’s new Advertising Decision Solutions are a critical advancement in our product portfolio,
designed to stimulate the economic model of online advertising by bringing greater simplicity and
effectiveness to both ad buyers and sellers,” said Paul Sagan, President and CEO, Akamai.