Lauren London Pays Tribute To Nipsey Hussle With Her Latest Puma Campaign

Elizabeth Randolph

Lauren London is keeping the legacy of her late boyfriend, rapper Nipsey Hussle, alive with her latest campaign for Puma.

According to E! News, the Games People Play actress recently shared the visuals from her collaboration with Puma, where she worked with the fashion house on a campaign titled "Forever Strong." In a new promotional video, London is seen rocking a bob haircut as she walks around the streets of Los Angeles. The scenery in the video is reminiscent of the streets where Hussle did most of his outreach and humanitarian efforts before he passed away. London shared in her posts on Instagram that she acted as a creative director for the campaign.

As she is walking, London is heard reciting a poem, which was credited to Hussle's sister, Samantha Smith.

"The pain is a light. Pain is insight," she says in a touching voice-over. "The body hurts but the spirit grows."

London received an outpour of support for her campaign when she released some of the visuals on her Instagram page. At the time of writing, the video received more than 1 million views and more than 20,o00 comments from London's fans.

"This is beyond beautiful," one follower wrote.

"Wow. Beautiful. Strong. Powerful. Chills," another Instagram user chimed in.

"I could see Nip right next to you, I'm literally in tears," a third fan said.