Blake Shelton used an NSFW word to describe his love for longtime girlfriend Gwen Stefani at the E! People’s Choice Awards after the superstar singer scored a statuette for Country Artist of 2019. The sweet and sassy exchange, captured during the broadcast, was bleeped.
Blake told Gwen, “I love the sh*t out of you!”
Gwen and Blake appeared happy and relaxed during the exchange. Gwen threw her head back and laughed heartily after Blake’s unexpected stage shout-out.
The tables were soon turned on Blake when Gwen took home her own unique honor during the show. The former No Doubt lead singer and current The Voice coach was given the Fashion Icon award. Gwen thanked Blake in her acceptance speech, calling her boyfriend “a babe.”
Blake’s display of devotion to his girlfriend of four years came on the heels of several other unforgettable statements from The Voice coach. Blake quipped that he didn’t think he would be taking home an award during the evening.
“I’m really glad I won this because I was the only person at my table who hasn’t won anything tonight and it was starting to get a little bit embarrassing,” the country singer said during his speech. “Zendaya was making fun of me earlier.”
Blake also thanked his co-workers on The Voice and country music fans, telling everyone of his professional journey thus far, “It’s been awesome. It’s been an incredible ride.”
Blake was up in the category against fellow country superstars Luke Bryan, Carrie Underwood, Luke Combs, Thomas Rhett, Kane Brown, Kelsea Ballerini and Maren Morris for the overall honor.
Some fans were thrilled that Blake scored a nod at the awards show while others questioned his overall success in the category and said so on the award show’s official Instagram page.
“Seriously? He is a Hollywood show host. Ok. I like him but the country artist of the year? No!” said one viewer.
“I guess being a host on a television show is a prerequisite for artistry in country music. He sold out. People’s Choice is a TV ratings contest. Real country fans know awards including AMC and CMA just don’t mean as much anymore. Sad. All the good stuff changes,” commented another fan.
Another fan voiced disapproval, accusing Shelton of selling out as a country artist to achieve popularity as a host on a television show.