Just as the The Twilight Saga: Breaking Dawn – Part 2 delivered a franchise best grossing $829 million at the worldwide box office, Summit Entertainment have announced that the last installment has sold 3.85 million DVD and Blu-ray units in its first weekend of release — topping the opening weekend for Part 1.
In Twilight Saga tradition, Summit released Breaking Dawn Part 2 DVD/Blu-Raysfor sale just past midnight at 12:01 am allowing the over 3000 stores that participated to make the release an event for fans.
Deadline reports Blu-ray sales made up 27 percent of weekend sales which is a hike up of 22 percent of the first weekend sales of Breaking Dawn – Part 1.
Summit also said the final film in the series recorded approximately 20 percent more electronic sell through transactions than Part 1, which it called “early indications of a robust VOD performance as well.”
In a press release, Lionsgate’s Ron Schwarts, executive Vice President and general manager of home entertainment, said:
“Consumer demand for ‘The Twilight Saga: Breaking Dawn — Part 2‘ reflects strength in all segments of the home entertainment marketplace – packaged media, digital and on demand. This is further proof that author Stephenie Meyer has created a timeless classic that moviegoers want to enjoy over and over in a wide variety of formats.”
Despite scathing reviews from some critics, most considered the final film in the series as a fitting end to a franchise which has so far grossed more than $3.3 billion worldwide box-office. That figure will now receive a boost of millions of dollars from home video sales.
Cinema Blend notes that the Bill Condon directed closer “took a necessary risk in changing up the ending and it pays off in delivering on the momentum of the story in a way the final book doesn’t.”
The DVD release of Breaking Dawn – Part 2 bookmarks the 50 million DVD and Blu-ray copies generated by the first four films.
According to Variety, Lionsgate’s stock is now trading at nearly triple the price of $8.60 a share in January, 2012 when they bought Summit Entertainment — the original studio behind The Twilight Saga franchise — for $412.5 million.
The trade adds that industry analysts are confident that Lionsgate will continue to successfully launch more young-adult franchises in the future, given their internal restructuring and digital media initiatives.
Did you see Breaking Dawn – Part 2 when was released in theaters, and if you haven’t already will you be buying it on DVD or Blu-ray?