Yahoo Closing 7 More Mobile Apps

Marissa Mayer Cuts 7 More Yahoo Apps

Yahoo CEO Marissa Mayer is continuing her push to streamline the company’s platform offerings. On Sunday, Yahoo announced plans to shut down seven under performing applications.

On its company blog, Yahoo said it would shut down its BlackBerry app, Yahoo Clues, the app search service, Yahoo Sports IQ, and the Yahoo message boards website.

In explaining why the company was closing down the seven platforms, an official wrote:

“Ultimately, we’re making these changes in an effort to sharpen our focus. By continuing to hone in on our core products and experiences, we’ll be able to make our existing products the very best they can be.”

During last month’s investor conference, CEO Mayer said she would cut Yahoo’s app offerings from 73 mobile apps to just 12 to 15 core mobile offerings.

Since taking over Yahoo, Mayer has worked to quickly turn around the company’s profits through structural changes. In Q4 2012, Mayer’s efforts appeared to be working as Yahoo posted a 2 percent increase to $1.346 billion. While earnings increased, the company’s Q4 2012 net earnings hit just $272 million, an eight percent decrease year-over-year.

Yahoo posted 2012 earnings of $3.945 billion, which included a one time charge from its sale of Alibaba shares. Yahoo posted earnings of $1.049 billion in 2011.

When Marissa Mayer made the jump from Google to Yahoo, analysts were quick to focus in on her platform experience and ability to create synergy among those platforms. During her time at Google, Marissa Mayer helped shape Google’s now famous platform offerings by hyper focusing on user experience and the ability to scale the company’s best mobile and web based apps.

Yahoo has not yet announced which other mobile apps it will discontinue in its quest towards 12 to 15 apps.

In her ever growing attempt to streamline Yahoo, Marissa Mayer recently called telecommuting employees back into the office.

Which Yahoo mobile apps would you like to see remain for your mobile app?